September 30, 2023


Shopping, Clothing & Fashion

A Initial Search at Nigo’s Kenzo, Wherever the Apparel is the Star of the Show

“There were flower patterns that I experienced never ever viewed in advance of. Fantastic stuff that just didn’t get repeated as the model moved into its more substantial, let’s say extra thriving period. A ton of the early shapes were pretty experimental in a way that wasn’t occurring so much in the brand name in the ’80s,” he states. “I discovered some of those people tips to be appealing too.” 

For his drop 2022 debut, flower prints and some of Takada’s have sketches from the 1970s are recreated on clothes and extras. Other ideas from the Kenzo archive, like Harris tweed tailoring and shawl-meets-snood collars, are re-introduced, although Nigo’s possess obsessions like Ivy League design and style and Aka-e pottery show up as motifs. The silhouette is incredibly layered, not only practically, but with references that bridge East-West cultures. Various items reference the structure of a kimono. “The stylist had tied it up in a form of reasonable way to tie jointly two straps, but to me, it just felt entirely improper. In displaying everyone how to do this detail that will come from standard Japanese garments at that instant, I was just like, ‘Yeah okay, I’m genuinely Japanese,’” he states with a smile. “I feel that there are not so many individuals who understand what Kenzo signifies in phrases of clothing—that’s what I want to aim on and bring people’s interest to during my time at the label.”

Nigo in front of Kenzo’s ateliers in Paris’s next arrondissement 

Photographed by Acielle / StyleDuMonde

In this article he touches on anything that, even if some of the intonation was missing in translation, feels like a barb to the way the style method, and especially its internet marketing arm, works now. “The target for me at Kenzo—but I assume in theory it need to be the goal for everyone in fashion—is for the main assortment that I’m placing most of my resourceful strength into to be the factor that is, even in commercial terms, the main driver of the organization and the point that folks are most intrigued in,” he suggests. Not collaborations. Not drops. Not the fanfare or the famous people or buzz. “We are coming into a interval when the major selection is some type of history,” he carries on, “and it truly is only the collaborations that make any fascination or provide, which, to me, feels like really considerably the completely wrong solution.” This from the gentleman who efficiently pioneered the collaboration in style, bringing KAWS and Futura into the vogue world and extending his personal attain into products design and style and cafés in Japan.