September 21, 2023


Shopping, Clothing & Fashion

Baby fashion accessories market 2023-2027; A descriptive analysis of the five forces model, market dynamics, and segmentation

NEW YORK, Feb. 8, 2023 /PRNewswire/ — According to Technavio, the global baby fashion accessories market size is estimated to grow by USD 1.53055 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 4.84% during the forecast period. North America held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 33%. For more Insights on market size Request a sample report

Technavio has announced its latest market research report titled Global Baby Fashion Accessories Market 2023-2027

Baby fashion accessories market – Five Forces
The global cloud data warehouse market is fragmented, and the five forces analysis covers–

  • Bargaining Power of Buyers

  • The threat of New Entrants

  • Threat of Rivalry

  • Bargaining Power of Suppliers

  • Threat of Substitutes

  • Interpretation of porter’s five models helps to strategize the business, for entire details – buy the report!

Baby fashion accessories market – Customer Landscape 

The report includes the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Baby fashion accessories market – Segmentation Assessment

Segment Overview
Technavio has segmented the market based on distribution channel (offline and online), type (baby clothing accessories, baby hosiery or knitwear accessories, baby winter wear, baby jewellery, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

  • The market growth will be significant in the offline distribution channel segment during the forecast period. The segment comprises exclusive brand stores, multi-brand stores, apparel stores, and personal goods stores. Vendors operating in the segment are focusing on expanding their geographic presence and optimizing production, inventory, and transportation management. They are also adopting various marketing strategies and opening new brand-specific stores for baby fashion accessories to increase revenue.

Geography Overview
By geography, the global baby fashion accessories market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global baby fashion accessories market.

  • North America will account for 33% of the market growth during the forecast period. The region is home to several established brands such as Carters, Gap, Gerber, Ralph Lauren, and The Childrens Place. In addition, consumers in the region spend more on innovative baby fashion accessories that are safe for use and offer other add-on convenience features. These factors are driving the growth of the baby fashion accessories market in North America.

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Baby fashion accessories market – Market Dynamics

Key factor driving market growth

  • The growth of the market is driven by the rising number of working women.

  • Women’s employment rate has increased significantly over the last few years.

  • For instance, the number of working women aged 15 to 64 has increased by 7% between 2011 and 2022 in the US.

  • Similarly, the number of working women between 2011 and 2022 increased by 6% in Japan.

  • With more women entering the workforce, the spending on baby fashion accessories is increasing, which is fostering the growth of the market in focus.

Leading trends influencing the market 

  • The introduction of innovative designs and patterns is identified as the key trend in the market.

  • Vendors in the market are focusing on launching innovative products to attract consumer interest and drive sales.

  • Baby fashion accessories manufacturers are incorporating fashionable patterns and using licensed movie and cartoon content on their products.

  • For instance, 7 A.M. Enfant, a New York-based vendor of baby clothes and accessories, offers neon bags, gloves, and other accessories.

  • The introduction of innovative product designs by vendors is leading to an increase in sales, which, in turn, is driving the growth of the market in focus.

Major challenges hindering the market growth

  • Declining fertility and birth rates are identified as major challenges in the market.

  • The global average fertility rate has been continuously declining since the last decade.

  • The rising number of working women and the rising preference among women to have children later in their lives, between the ages of 30 and 34, have reduced the average fertility rates globally.

  • In addition, the wider availability and awareness of contraception methods are reducing the birth rates.

  • These factors are negatively impacting the revenue of vendors, which is hindering market growth.

Driver, trend, and challenges are the factor of market dynamics that states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this baby fashion accessories market report?

  • CAGR of the market during the forecast period

  • Detailed information on factors that will drive the growth of the baby fashion accessories market between 2023 and 2027

  • Precise estimation of the size of the baby fashion accessories market size and its contribution to the market in focus on the parent market

  • Accurate predictions about upcoming trends and changes in consumer behavior

  • Growth of the baby fashion accessories market industry across APAC, North America, Europe, South America, and Middle East and Africa

  • A thorough analysis of the market’s competitive landscape and detailed information about vendors

  • Comprehensive analysis of factors that will challenge the growth of baby fashion accessories market vendors

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Baby Fashion Accessories Market Scope

Report Coverage


Page number


Base year


Historic period


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 4.84%

Market growth 2023-2027

USD 1530.55 million

Market structure


YoY growth 2022-2023 (%)


Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, China, Australia, Germany, and France

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

BabyVision Inc., Bonpoint, Carters Inc., Clayre and Eef, Crummy Bunny Inc., Gap Inc., Gerber Childrenswear, Hi Style Manufacturing Co., Lefty Production Co., Lovedbaby LLC, Mamas and Papas Ltd., Mothercare in Ltd., Nature Baby Ltd., Ningbo Younker Fashion Accessory Industrial Corp., Ralph Lauren Corp., Roberto Cavalli Spa, Royal Apparel, Sckoon Inc., The bonnie mob, and The Childrens Place Inc.

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of contents:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Distribution Channel

7 Market Segmentation by Type

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

Global Baby Fashion Accessories Market 2023-2027

Global Baby Fashion Accessories Market 2023-2027



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