British designer Solange Azagury-Partridge is acknowledged for her splendidly imaginative jewellery. Considerate and fun, her items correctly encapsulate British eccentricity and style. Cue her enamel lips, scribbled-inspired collection, and fanciful kinetic items this sort of as her spinning diamond rings, incredible fringe rings, and mirror ball earrings (as worn by Anne Hathaway).
A company favourite among jewellery aficionados and a regular on purple carpets adorning the likes of Helena Bonham Carter, Thandiwe Newton, Charlize Theron, and Cate Blanchett, the record continues we discover extra about London-centered creative, from her ideas on luxurious to the cornerstones of her company.
Felicity Carter: What was your to start with memory of manner?
Solange Azagury-Partridge: As a 7-year-aged, I walked by Hyde park on a sizzling summer’s working day with my cousins wearing my tie-dye smock best, orange flares, and a extensive chain necklace with a gold bell at the close. We truly thought we had been ‘it.’
FC: How, when, and why did you get into the jewelry market?
SAP: Soon after ending a degree in Languages and not truly loving being a translator or interpreter, I worked for a costume jeweler and then a 20Th Century Artwork supplier. He also sold jewellery to all the most legendary residences, Cartier, Van Cleef, Boucheron and so on. It was a real aesthetic, cultural, and business enterprise instruction. I stayed on till I was about to give beginning to my 1st youngster.
FC: Which was the initially-at any time piece you made, and how did it appear about?
SAP: When functioning at the Gordon Watson gallery, I acquired engaged. As a disappointed designer, I experienced a pretty crystal clear vision of how I preferred my ring to search, so I made it myself. A massive dome of gold with a pure octahedral diamond set off heart. This snowballed into friends asking me to make them anything identical. I spent five yrs offering from my kitchen area desk until I at some point opened my initial store in 1995.
FC: How would you sum up the aesthetic?
SAP: My aesthetic is the opposite of showy. I like to explain to a story inside of the jewel, so it is under no circumstances about the sum of its sections but about why it exists. It’s never ever just about becoming attractive. I connect with my jewellery emotional and exuberant.
FC: What is luxury to you?
SAP: Just about anything made with treatment, enjoy and interest to detail. Also, the time to enjoy the fantastic matters in lifetime.
FC: Who is your shopper?
SAP: A lot of of my buyers are in the inventive industries, which I adore. They are the people I admire and want to be appreciated by. Peer to peer.
FC: What is on your existing temper board?
SAP: My themes are generally regular. I tend to plunder diverse facets of them. Bible stories, the components of character, molecular buildings and quantum mechanics, maths, and the senses.
FC: Which are your most loved stones and elements to perform with?
SAP: I attempt to use all the elements and crafts offered for the creation of good jewellery from the current working day to way again in the previous. They can normally inspire my designs. The use of enamel and lacquer make it possible for me to use a entire other palette of colour. I like the major 4 sapphire, emerald, ruby, and uncut and rose reduce diamonds, as they’re much more refined and mysterious. I really like color-saturated valuable gems, as very well as hardstones. It’s all about the colour and hue for me.
FC: At present, what are your most loved pieces, and how do you put on them?
SAP: I have been carrying one particular of my Scribble rings each and every day considering that I released the assortment. Teamed with both my Magic ring or GoldStar ring from the Solid selection. If I’m likely out, I’ll don the Storm necklace. There is no have to have to change into nearly anything ‘evening’ as this transforms any search.
FC: What is actually the very best piece of suggestions that you’ve got been provided when it comes to dealing with the market?
SAP: Have faith and consider in yourself. The tips I’d give everyone else is really do not get no for an answer. Be client. It desires that a lot like and passion to survive. From time to time take a leap of faith. Take care of this occupation as a vocation for the reason that setting up a model and a faithful shopper base requires a lifetime.
FC: What are the cornerstones of your company?
SAP: Anything is about design and style for me how issues glimpse and come to feel are everything. The integrity of components we use and the integrity of our enterprise dealings. Plus, excellent helpful buyer assistance.
See the whole assortment on solange.co.british isles.