Intercontinental garments designer Clara Lago Rashidian is getting the style market by storm from her Critical Biscayne homebase.
With outlets in Miami’s Wynwood district, Greece and Mexico, Rashidian’s Pitusa gives the latest luxury vogue in women’s beachwear, solar dresses, pajamas, kaftans and apparel. Pitusa has even caught the notice of international famous people.
Columbian recording artist Shakira, retired tennis star Serena Williams and Colombian actress Sofía Vergara have been photographed donning Rashidian’s Peruvian-motivated beachwear, resort put on & loungewear.
Williams was noticed in “The Bachelorette” Television set show, Shakira has had Instagram posts demonstrating her in garments from Pitusa, Vergara was noticed carrying a sundress even though browsing in Hollywood.
“It was really wild observing Shakira donning them,” stated Rashidian, 36. “It actually blew me absent and was such a increase of self esteem. Anyone with large profiles donning the model was crazy.”
Born in the United Kingdom, Rashidian moved to Critical Biscayne to stay with her father and go to university. She later on moved to Brickell, the place she started out her manner layout enterprise 12 many years back in her house, with the dollars loaned by her parents.
Their investment decision paid out off.
Right now, Rashidian has retail suppliers in Miami, Mexico and Greece and she’s arranging to grow in Critical Biscayne and elsewhere.
To check the current market in Vital Biscayne, Rashidian held a prosperous sample sale previous week. “It was wild and absolute mayhem,” she explained, noting that people were being filling many bins with her clothes.
The clothing line reflects the Crucial Biscayne life style,the place persons love sandy beach locations and pool-aspect rest. “The extras are all-inclusive with the shorelines,” she stated.
Rashidian stated she was clean out of higher education when the 2008 housing and financial disaster struck. She realized that even with the economic climate, the marketplace for women’s beachwear was accomplishing effectively.
“Factors you can toss on – it is really exciting and colourful,” she recalled. “That’s what I needed to do.”
To get her brand name on the market place, Rashidian worked with countrywide and global wholesale organizations and a ton of distributors in London, Greece and Canada.
Ultimately, she determined to open brick-and-mortar outlets to connect with customers on a extra personalized degree.
Rashidian mentioned the response has been “mega ridiculous.”
Rashidian opened her 1st Pitusa retailer in Wynwood, a Miami neighborhood that’s home to hip art galleries, retail merchants, antique shops, eclectic bars and artisanal eateries. She has a 10,000 square toes building that involves a warehouse for the distribution of her outfits and office spaces for her group in Liberty City.
Ultimately, she opened up a next store in Greece and a third in Tulum, Mexico.
Rashidian lived in Important Biscayne on and off around the yrs, but made the decision to stay permanently when she was pregnant with her 2nd youngster. She has two sons, ages two and 4.
“But I moved back to Crucial Biscayne when I was pregnant … since Critical Biscayne is a paradise for kids,” she claimed.
Rashidian, who was an actress in the United Kingdom, explained she would adore to instruct drama at the Key Biscayne Local community Center – anything she did in advance of her vogue style and design company took off.
“I would like to start out educating drama classes all over again to get associated and give again to the neighborhood,” she stated. “Right now I don’t have the time, but 1 day I will since I seriously relished that.”
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