July 22, 2024


Shopping, Clothing & Fashion

How the assertion jewellery brand name arrived to be

How the assertion jewellery brand name arrived to be

While it started as just a artistic outlet, the pair seen what they have been earning wasn’t offered any place else. The duo beloved the thought of a assertion piece, but identified that what was on the market typically associated “costumey” shiny steel or rhinestones.

“We required a uncooked, organic and natural, purely natural feeling piece that we could toss on with denims and a t-shirt or a dress and have it however be the ‘wow’ piece that could renovate your design,” White explained.

Whilst at the beach front, White and Tugwell made a couple necklaces, which showcased organic components like shells and wooden beads strung on twine.

“We the two wore them all summer months and that is when individuals started off asking us where by we got them,” White defined. “We tied our strung beads on to a suede strap for convenience and this grew to become the recognizable trademark of Twine & Twig.”

From there, two moms instructed Shop Right now that “the ball began rolling fast” for their fledgling small business.

“We had merchants achieving out and had to Google how to produce a ‘line sheet’,” Tugwell reported. “We hosted one trunk exhibit wherever we invited good friends, who invited good friends. We had no intention of turning our bead stringing into a enterprise. We were making parts with the prepare of a a single time trunk clearly show – that night time we sold out of all 200 items.”

The need was even larger than the price at which the pair could make the necklaces.

“We ended up two moms (with) 5 children amongst us who ended up building and developing when our husbands viewed the young children and our mom did espresso runs,” White claimed.

But the pair made it operate.

“We are now carried in more than 250 retailers and have viewed Twine & Twig make it on some well known necks,” founder Elizabeth White advised Store These days.

Considering that 2013, White and Tugwell have grown the brand name to contain wholesale accounts, an e-commerce site and a studio in Charlotte, North Carolina operate by an all-woman staff.

“What we built was a little something absolutely exclusive and unique, which is what we credit rating to the fast need that adopted,” White claimed of the brand name growing.

How the model provides again

Thankfully Tugwell’s daughter is Okay now, but the pair have not forgotten how their business enterprise enterprise started.

“For the reason that of the way that Twine & Twig originated, with my daughter’s disease, the natural way our 1st charitable act was to Make-A-Want,” Tugwell mentioned, adding they have because made solutions exactly where 100 p.c of proceeds go to charitable businesses. In the previous, they have made parts to profit anything from environmental conservation to humanitarian outreach. “To date Twine & Twig has donated above $50,000 to a wide variety of charities and organizations.”

Twine & Twig style and design procedure

The sisters told Shop Currently that each individual piece of jewellery, which contains necklaces and bracelets, is a person of a kind.

“From the colour versions in the beads to the texture of the shells and suede we use, no two Twine & Twig items are specifically the similar,” Tugwell explained.

Extra White, “We obtain inspiration for new collections from waves, trees, concert events, our children messy paintings…you name it. Then we resource our beads from around and much. The pleasurable section is future, piles of beads and a ton of mess. We string, unstring, attempt again, complete each and every other people…and then we have a necklace. After we truly feel like it can be a ‘go’ we have the girls in our studio commence to duplicate, photograph, and established the solution as stay on the site.”

The brand’s signature layout — a suede strap — is handcrafted on each one piece of jewellery.

“The procedure is a labor of appreciate. It commences with acquiring our full sized hides that are then hand lower down into specific suede straps,” Tugwell explained. “Our straps are then stitched and branded with our customized Twine & Twig brand. The branding tools we use incorporate a extremely rustic handcrafted aspect to each and every type.”

To see some of the brand’s bestsellers, scroll underneath and to store, pay a visit to Twine & Twig and use the promo code Currently10 for 10% off.

Cowrie Collar #1

“Even although we have occur up with twenty-plus new versions of this model, all people normally gravitates back again to this vintage,” White claimed. “It is the ideal assertion piece that can be worn with jeans and a tee shirt or a marriage ceremony gown. Jacquelyn wore it on her marriage ceremony working day!”

Mixed Metallic Layer Necklace Established

“This established is very best for individuals seeking for flexibility, since it has a wide range of metal sorts,” White shared. “It can be combined and matched with any pieces you by now have in your jewellery box.”

Stacked Common- Desert

“This is the perfect neutral assertion,” White explained. “It truly is always a best vendor in the tumble and winter season to spruce up your favored black sweater.”


“We really like trios as items for the gals in your everyday living,” White claimed, adding they make great stocking stuffers, Easter basket additions, or teacher gifts. “The finest way to start a Twine & Twig stack selection is with a trio set.”

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