Levi’s Classic Clothes SS22 “Job Survival” Marketing campaign

The environmental disaster is not a newfangled concept, and though it may be more significant than at any time right before to deal with our ongoing weather concerns, the genuine conversation started off about 60 several years back. In honor of the college campuses in the Midwest that ignited these kinds of discussions, in convert offering start to Earth Working day, Levi’s Vintage Outfits has released its Spring/Summer months 2022 assortment and marketing campaign titled “Project Survival,” harking back again to the ’60s and ’70s and its eco-activism ways.

“Project Survival” was taken from the ’60s scholar environmental motion at Northwestern College and has been used to this selection mainly because it attracts greatly on collegiate references and the Levi’s archive from this period. The outcome is a comfortable and laid-back selection informed by the eco-mindful societies of the time, tinged with a hint of collegiate uniform, to create a vary of pants — both of those twill and denim — and tops, jackets, sweaters and additional.

Hues are muted, with forest green, washed denim blue, pale tan, sage, sky blue and sunset orange all showing frequently, although cuts are quintessential of the ’60s and ’70s. For case in point, a standout pair of 1966 501 denims have been altered as boot lower flares thanks to material inserts on the seams, even though an authentic Sta-Prest also appears for the to start with time in a lot of a long time from Levi’s Classic Clothing.

In other places, we obtain a 1960s 14-wale twine jacket with snaps, Western pockets, and no waistband as a replica of the old Levi’s Slim Matches label from the 1960s, when stitch-for-sew archival reproductions contain the Orange Tab hooded denim jacket that harks again to the ’70s.

Paul O’Neill, Structure Director for Levi’s Designed & Crafted and Levi’s Vintage Apparel at Levi’s Strauss & Co. explained, “Levi’s Classic Outfits is motivated by the present combat for the setting, so we wished to rejoice 1 of the early actions in that house. All in excess of university campuses during the ’60s, teams have been popping up to advertise nutritious environmental practices, and we had been genuinely encouraged by these younger pupils who cared so substantially about this and tried to make a improve. Below we are 50 many years afterwards, however preventing for the world and still seeking to get individuals to hear.”

Get a appear at Levi’s Classic Clothing’s SS22 campaign in the gallery over, and store the selection in-outlets or on-line now.

In situation you missed it, in this article is Supreme’s SS22 lookbook.