These clothing brand names epitomize every thing we adore about Scandinavian fashion, showcasing staple wardrobe items and pieces with playful touches. Scandinavian women are acknowledged for their easily interesting style and it is quick to inject some of that nonchalant aesthetic into your possess wardrobe.
Regardless of whether you’re immediately after muted tees and sweaters for your capsule wardrobe or a single of the best midi attire for a head-turning search, these Scandinavian outfits models will give any outfit added edge. Comfort and ease is a jogging concept in Scandi style with billowy attire, large-leg trousers, and outsized silhouettes—which could demonstrate its recent attractiveness in our post-lockdown environment.
Not as polished as French outfits brand names or as flamboyant as Italian clothes manufacturers, Scandi style’s enchantment lies in its effortlessness. These are dresses that will make daily dressing a breeze. Street design snaps from Copenhagen Fashion Week display that Scandi design and style is a cool-female staple. With a strong emphasis on wardrobe principles, many Scandi models champion a slow trend approach generating them among the most effective sustainable vogue brand names, also.
The greatest Scandi vogue makes to browse
The very best Scandi style models as selected by our trend editors
Some Scandi brands, these types of as H&M, are domestic names. Then there are insider favourites like Ganni, as well as plenty of lesser recognized brand names that are value putting on your radar.
1. & Other Tales
(Graphic credit score: & Other Tales)
One of the most recognizable manufacturers on the list, we couldn’t resist throwing this legendary manufacturer into our round-up. At the additional very affordable finish of the scale, & Other Tales is the Scandi equal of brand names like Zara. With style and design studios in Paris, Stockholm, and Los Angeles, it will take inspiration from all three cities infusing the pared-back again Scandi fashion with a carefree LA angle and a dose of Parisian aptitude.
Trend editor’s picks…
2. Baum und Pferdgarten
(Graphic credit history: Baum und Pferdgarten)
Launched by two buddies Rikke Baumgarten and Helle Hestehave in 1999, Baum und Pferdgarten fuses the two women’s distinct variations. The manufacturer blends masculine tailoring with playful textures. Anticipate fluid attire in vivid hues, female frills, and sporty jackets—all confirmed to get you found.
Vogue editor’s picks…
3. Flippa K
(Graphic credit history: Flippa K)
If you are on a mission to establish a minimalist wardrobe, then Flippa K is for you. Founded in 1993 by Flippa Knutsson, the model emphasizes elevated basic principles, nodding toward 90s minimalism. With versatility and longevity at the forefront, Flippa K is a just one-prevent store for your long term classics from the finest blazers to cozy sweaters, all in a neutral shade palette.
Fashion editor’s picks…
4. Ganni
(Graphic credit rating: Ganni)
Who doesn’t want to be a #Gannigirl? Arguably one of the coolest manufacturers out there, Ganni followers include things like Dakota Johnson and Beyoncé. Spouse and wife duo Ditte and Nicolaj Reffstrup operate the brand and have reworked it from a little cashmere label to an internationally-recognized label and the location to go for breezy dresses, cocktail cardigans, and the most effective winter boots. The rates hit that sweet location involving large-road and designer, creating it both equally cost-effective and luxe-seeking.
Manner editor’s picks…
5. Rotate Birger Christensen
(Image credit: Rotate Birger Christensen)
Scandi model is not just about minimalism and Rotate Birger Christensen is below to prove it. Produced by influencers Jeanette Madsen and Thora Valdimarsdottir in partnership with Danish manufacturer Birger Christensen, Rotate is unapologetically glamorous. There are eighties-impressed shoulder pads, shiny metallics, and sequin textures: the supreme ‘going out out’ wardrobe.
Trend editor’s picks…
6. Samsøe and Samsøe
(Graphic credit rating: Samsøe and Samsøe)
Released in Copenhagen by two brothers back in 1993, Samsøe and Samsøe commenced with jewellery. A several yrs later it expanded to apparel, footwear, and accessories and is now an international trend powerhouse, stocked at Nordstrom and Selfridges. Its Scandinavian heritage nevertheless dominates, with smooth effortless-to-have on separates and refined nods to catwalk trends.
Style editor’s picks…
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