February 23, 2024


Shopping, Clothing & Fashion

Valentine’s Day sales 2023: Romantic deals on flowers, jewelry and more

In case you haven’t checked the date — or you’ve missed the abundance of heart-shaped candy in every CVS and Walgreens — Valentine’s Day 2023 is just around the corner. That means love is in the air, and so are deals. If saving money on gifts like jewelry, lingerie, flowers, fragrance and more gets your heart beating faster, look no further than our list of the best sales happening as Valentine’s Day approaches.

Even if you eschew the Hallmark commerciality of the holiday, you can still find non-festive everyday discounts on everything from skin care to cookware, headphones to candles and much, much more. Get ready to fall in love with lower prices on tons of new brands and products listed below.

Urban Stems

Urban Stems

1-800-Flowers: Shop gorgeous blooms and take advantage of a bunch of promos — get a free vase with select purchases, up to half off gifts and more savings, now through Feb. 10.

AeroGarden: Flowers fade, but an indoor gardening system is the gift that keeps on giving. Get up to 45% off gardens and 50% off select seed kits through Feb. 15.

Bloomscape: Select plants are 20% off through Feb. 6.

From You Flowers: Through Feb. 16, get 20% off arrangements sitewide.

The Bouqs: Now through Feb. 14, shop various promos on The Bouq’s site for up to 25% off.

UrbanStems: Find discounts on a variety of floral arrangements, including dried flowers.

Venus et Fleur: Shop Suede Eternity Rose Arrangements at 20% off.

Valentine’s Day deals on jewelry and accessories

Catbird vday


Ana Luisa: Shop a wide variety of stunning jewelry and save — Ana Luisa is offering BOGO 50% off sitewide with code BOGO50, now through Feb. 16.

Aurate: Use code VDAYLOVE and get dainty everyday jewelry and showstopping styles 30% off sitewide through Feb. 14.

Belk: Now through Feb. 14, a pair of diamond stud earrings worth $125 is just $30 with any $50 purchase storewide, while supplies last.

BlueNile: Get up to 50% off jewelry with code VDAY23.

Brilliant Earth: Shop deals on diamonds right now at Brilliant Earth.

Catbird: This Underscored-favorite shop is offering a gift with purchase on orders over $200 on Feb. 3.

Daniel’s Jewelers: Use code LOVE for 15% sitewide.

Fossil: Now until Valentine’s Day, you’ll find deals on select watches as well as sitewide promos and free shipping.

Ink+Alloy: Feb. 2 through 16, you can shop a buy two, get one free promo at Ink+Alloy.

Karma and Luck: Get 20% off the men’s and women’s Valentine’s Day collections with code LOVE20, now through Feb. 16.

Mejuri: The beloved everyday jewelry brand is offering 15% off all diamond products and more now through Feb. 7, with no minimum spend.

MYO: Get 15% off your order with code VDAY15, now through Feb. 14.

Noémie: Now through Feb. 10, all orders over $3,000 at Noémie will include a free pair of 18K Baguette Studs.

Von Holzhausen: Now through Feb. 10, get $50 off any order over $200 of the brand’s sustainable vegan leather with promo code VALENTINE.

Valentine’s Day deals on lingerie and apparel

Screen Shot 2023-01-31 at 8.36.33 PM.png

For Love and Lemons

Adore Me: Now through Feb. 10, first-time customers joining the VIP membership can get up to 60% off sitewide, and select products will be up to 70% off for all shoppers.

Bare Necessities: Save on underwear, bras and more (including brands like Hanky Panky) during a varieties of promos happening now through Feb. 14.

Birdy Grey: Now through Feb. 10, you can get up to 75% off festive bachelorette party items.

Carter’s: Shop baby and children’s clothes during the semiannual Baby Love Sale at Carter’s, with up to 50% off select seasonal items.

Cozyland: Get 25% off snuggly pajamas and loungewear sitewide with code COZYLOVE23 now through Feb. 10

For Love & Lemons: Get up to 70% off select lingerie styles.

HerRoom: Shop lingerie and sleepwear 30% off.

HisRoom: Men’s underwear, socks, robes and more are 30% off right now.

Jambys: Don’t miss the BOGO 20% off sale on comfortable underwear from Jambys. Use code MATCH20 now through Feb. 14.

Tommy John: Shop bestselling boxers and briefs and get 10% off gift sets.

Valentine’s Day deals on food, beverages and cooking

always pan cast iron

Cast Iron

Atlas Coffee: Now through Feb. 14, this Underscored-approved coffee brand is offering your first bag free for two-bag subscriptions and 50% off for other subscriptions. Plus, get up to $50 off gifts.

Blue Bottle Coffee: If your valentine is a coffee lover, get an exclusive 10% off the Love Day Bundles and free shipping with the code CNN10.

Godiva: Get up to 30% off select Valentine’s Day chocolate gifts.

Great Jones: Shop gorgeous kitchenware at 20% off sitewide with code SWEETVAL20.

Kaiyo: Save $150 when you spend $1,500 on furniture, plus get free delivery with code VDAY.

Leaves of Leisure: Tea bundles are 20% off Feb. 6 through 15.

Mercado Famous: Feb. 4 through 7, shop a Valentine’s Day promo on Spanish meats.

Our Place: Starting Feb. 13, get 25% off the Underscored-approved Cast-Iron Always Pan.

Rastelli’s: Now through Feb. 3, get at least $50 worth of premium meat and seafood for $15 off when you use code VALENTINE15.

Shaker & Spoon: This at-home cocktail subscription box company is offering 10% off its Valentine’s Day Collection now through Feb. 16.

Sips By: Tea lovers can get 20% off Valentine’s Day Gift Shop items with code LOVETEA through Feb. 5.

Sur La Table: Shop the kitchen retailer for up to 50% off cookware now through Feb. 7.

Truff: This Underscored-beloved hot sauce brand is offering 30% off bundles with code VDAY30.

Yeti: Underscored picks for coolers, water bottles and more are 20% off in the Nordic Purple colorway.

Valentine’s Day deals on beauty and fragrance



Billie: Get an exclusive 10% off your order of $20 or more (may we suggest this Underscored-favorite razor kit?) with code CNN10.

Bobbi Brown Cosmetics: Celebrate Galentine’s Day with this BOGO promo on Crushed Oil-Infused Lipgloss, Feb. 9 through 14.

Bomba Curls: During this Valentine’s Day sale, get 20% off the Grow With Bomba Regimen & Satin Pillowcases, plus BOGO on the Pink Spa Luxe Wrap Code with code AMOR20, now through Feb. 14.

Burt’s Bees: Get 15% off your order with code VALENTINE through Feb. 14.

Elvy Lab: Use code FEB2023 for 20% off all Elvy Lab skin care products through Feb. 14.

Fleur & Bee: Get 40% off skin care sitewide through Feb. 14.

Foreo: Get up to 50% off skin-tech devices through Feb. 15.

JINsoon: Get 15% off nail polish and nail care sitewide with code LOVE15, Feb. 8 through 10.

Kitsch: Kitsch is offering 20% off Valentine’s Day sitewide until Feb. 14 with code VALENTINES, so save on hair accessories, beauty and more.

Korres: Now through Feb. 10, get 25% off all body and fragrance products, plus up to 50% off sets.

Lapcos: Get 30% off Korean-inspired skin care sitewide with code LOVE30.

Malin+Goetz: Now through Feb. 5, get a complimentary peppermint shampoo deluxe sample with orders over $60 with code MGPEPPERMINT at checkout, plus free shipping on all orders.

NuFace: Get a free Super Antioxidant Booster Serum with purchase over $265, now through Feb. 6.

Olaplex: When you shop full-size products, you’ll get free samples — and the more you shop, the more travel-size items you’ll get from this viral hair care line.

Scentbird: Now through Feb. 14, get 60% off your first month of this perfume subscription box.

Sol de Janeiro: Save on body creams and oils right now, plus get free gifts with purchase.


Bando: Colorful homeware, desk accessories, clothing and more are discounted 20% to 30% on orders of $50 or more from Feb. 2 through 8.

Birthdate Co.: Get 20% off personalized astrological candles and necklaces sitewide with code VDAY23.

Homesick Candles: Right now at Homesick candles, get 25% off sitewide, including the just-launched Valentine’s Day Collection.

Loftie: Shop an Underscored-approved sunrise lamp or alarm clock for 20% off, no code necessary, now through Feb. 14.

Nanoleaf: Shop unique lighting and save during Nanoleaf’s latest sale, offering $20 off Shapes and up to $50 off Elements.

Saatchi Art: Through the end of the month, shop original art and get 15% off $2,200-plus with code ARTLOVE15 and 10% off $1,200-plus with code ARTLOVE10.

Speks: Shop magnetic desk accessories for less — Speks is offering BOGO 50% off with code VDAY.

Valentine’s Day deals on electronics and appliances

Therabady Mini


Amazon Blink: A variety of Blink home security devices are on sale now through Feb. 19.

Beyerdynamic: Now through Feb. 15, find deals on headphones, speakers and earbuds.

Cubii: Get 15% off 2 or more Cubii JR2s with code LOVE15, now through Valentine’s Day.

Jabra: Save on Jabra headphones through Feb. 5, including some of our favorites.

Logitech: Browse tech during this buy more, save more event and get $30 off orders over $150, or $50 off orders over $250 with code LOVELOGI.

Phiaton: A new pair of Phiaton headphones is up to $90 off through Valentine’s Day.

Narwal: Get a 2-in-1 robot vacuum and mop from Narwal up to $350 off, plus more discounts on other models.

Nixplay: Underscored readers can get an exclusive 30% off all digital photo frames with code CNN30, now through Feb. 13.

Squatty Potty: On Feb. 14, Squatty Potty’s simple stool, regularly $23, is just $14.

Therabody: Feb. 5 through 18, shoppers can save on a variety of percussive massage guns and other recovery tools from Therabody.

Tushy: Now through Feb. 14, take 14% off our favorite bidet attachment and more with code VDAYBIDET.

Zagg: Save screen protectors, phone cases and more during this 25% off sitewide sale, live Feb. 6 and 7.

Valentine’s Day deals on mattresses and bedding


Cozy Earth

Beautyrest: Get up to $900 off a Beautyrest mattress, plus save on an adjustable base now through Feb. 27.

Cozy Earth: During the Valentine’s Day sale at Cozy Earth, you can score 20% to 25% off sitewide through Feb. 14, including some of Oprah’s Favorite Things.

FluffCo: Get 50% off a two-pack of hotel robes and select bedding now through Feb. 14.

Ettitude: Now through Feb. 14, get 20% off all bundles from this sustainable, female-founded bedding and lifestyle brand.

Serta: Now through Feb. 27, save up to $1,000 on a Serta mattress.

Tuft & Needle: Now through Feb. 20, save up to $650 on a mattress, plus up to 25% off bedding and furniture and up to 30% off dog beds.

Chewy cat valentine's day


Chewy: Now through Feb. 14, the major pet retailer is offering a BOGO 50% off promo on Valentine’s Day products so you can treat your furry friends. Use code LOVE to save.

Diggs: Select blush- and lilac-colored pet gear and use code VDAY30 for 30% off, Feb. 8 through 14.

Fable Pets: Save on upgraded toys and crates from Fable Pets — right now everything is 14% off with code LOVE14.

Full Moon Pet: Now through Feb. 7, Full Moon Pet is offering treats 35% off when consumers use the code LUV35, plus a free “Pup-en-tine” card with their purchase while supplies last.

Tuft + Paw: Get a free toy with any cat furniture order (Underscored editors are big fans of the brand). Simply add a toy to your cart and use code LOVEYOU — the offer is live now through Feb. 28.

West & Willow: Get 20% off pet portraits and other special accessories sitewide using code VDAY20 through Jan. 31.