Why Is the Style Industry Energized About Daria Werbowy’s Comeback?

Right after the reign of Naomi, Christy, Linda, and Cindy, in came the aughts-period of Gisele Bündchen, Natalia Vodianova, Natasha Poly, and Daria Werbowy. To outsiders, the latter names (aside from Bündchen) may not be “household.” But for all those in the sector, they’re akin to vogue royalty.

Werbowy, who “retired” in 2016, has been quietly creating a stir in the latest months around her anticpated return to modeling. On Sunday, Gucci’s incoming creative director Sabato de Sarno continued the frenzy when he teased an future campaign starring the 39-12 months-previous Canadian-Ukrainian design.

“Daria, we started out jointly in this business in 2003, and below you are with me at the starting of this new experience,” de Sarno mentioned on Instagram. “David, you pictured her at the debut, now you are guiding the camera for her comeback.”

Werbowy and de Sarno both of those entered the business at the exact same time—the design earning her debut for the tumble/winter season 2003 season and de Sarno starting up as a Prada style assistant the exact yr. David Sims (who photographed the new visual) was a recurrent Werbowy collaborator as well, having captured the product for big campaigns and editorials.

The design is pictured poolside at the Chateau Marmont hotel donning very little but a black “GG” swimsuit and statement gold jewellery. This is not the model’s first Gucic advert, of course—she formerly fronted Tom Ford’s 2004 marketing campaign for the Italian model.

The lowkey truly feel of de Sarno’s visible leans extra in direction of the sensual minimalism of Ford than the about-the-major maximalism of his predecessor, Alessandro Michele. Werbowy was also a short while ago connected to a different early-aughts minimalist, Phoebe Philo, very last thirty day period.

Resources informed WWD in June, that the model will be the encounter of the designer’s long-awaited eponymous label which is set to launch in September (de Sarno’s debut Gucci display is also scheduled the identical month). The pairing makes sense—Werbowy fronted many Philo-era Céline (yes, é) campaigns and they’ve usually been referred to as doppelgängers.

Even though she has but to remark on her comeback, Werbowy previously has two of the major tumble 2023 trend merchandise lined up. Alessandro Michele’s departure from Gucci shocked the industry, and the fairly not known de Sarno seemingly has a new eyesight for the manufacturer. And Philo, whose Celine designs nevertheless have a focused cult subsequent, is shaping up for her possess comeback soon after a several years-long hiatus.

Werbowy, a three-time W covergirl, is a real product-muse in each feeling of the term—along with Philo and Ford, her search aided to determine the modern eyesight of the 2000s. She’s remained out of the public eye nevertheless and has not indicated an fascination in returning to modeling (she has not posted on Instagram in above 7 decades). And as vogue doubles down on minimalism and “quiet luxury,” who greater than Werbowy (arguably, the facial area of nonchalant 2000s cool) to guide the way this fall?